Marketing
Job Description
At Green Card Organization, marketing starts with people, and we’re looking for a customer-centric marketing manager to join our thriving marketing department. The ideal candidate will have experience in outbound or inbound marketing activities, and a creative mind to help us stay fresh and competitive. [CompanyX] will rely on the marketing professional’s ability to collaborate with a team of thinkers and doers, as well as a strong capacity for managing multiple tasks at one time. He/She will be expected to prepare and present ideas and deliverables on a regular basis, and research market trends and industry data to help us stay on the cutting edge.
Objectives of this Role
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A support marketing director in the delivery of effective marketing programs that achieve company and client objectives
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Assist in execution a variety of marketing initiatives that drive brand awareness, trial and distribution, including the day-to-day execution across marketing campaigns, promotions, and sales support
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Support the development and execution of sales and marketing materials, adapting scopes, timelines, and deliverables as needed for maximum benefit
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Build skill sets and engage in ongoing education for the company
Daily and Monthly Responsibilities
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Collaborate with team members to execute sales and marketing campaigns, leading brainstorming sessions to execute marketing plans for internal and external projects
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Meet with clients to plan and implement various marketing campaigns for brand-building and lead generation that align with overall company goals and sales targets
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Help gather, analyze and present brand, competitor insights, trends, and data
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Contribute to other lead generation and customer-acquisition activities, such as sales enablement, media promotion, networking, trade shows, and events
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Coordinate public relations and outreach initiatives, including press release distribution, awards, company announcements, and speaker proposals
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Measure and report performance of marketing campaigns, gain insight, and assess against goals
Skills and Qualifications
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Bachelor’s degree in marketing, business or related field
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2+ years of experience with marketing, sales, or advertising
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Hands-on experience developing campaigns and promotions
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Proven success in a fast-paced environment, working with a team and individually
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Exceptional oral and written communication skill, and presentation ability
Preferred Qualifications
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Master’s degree
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Professional certification—including PCM a plus
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Experience with content development and website design
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Strong attention to deadlines and budgetary guidelines
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Knowledge of relevant markets and trends
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Established media contacts