Customers Consultant

Job Description

Our startup technology firm, Green Card Organization, is ready to take on the world. But we could use some marketing expertise to get there. We are seeking an experienced marketing consultant to join us in crystallizing our brand offering and strategizing an actionable marketing plan. Our ideal candidate will have a solid track record of leading startups to growth and creating tangible benefits and assets. Our fast-paced office environment is full of creative thinkers and doers who collaborate to get ideas off the ground. We’re looking for a consultant who thinks big and can feel at home within our high-energy culture.

Objectives of this Role

• Collaborate with a project team who will be the primary decision-makers, gaining a complete understanding of specific goals, objectives, and audiences

• Uncover the biggest differentiators of our company, versus legacy approaches and competing offerings

• Leverage the company’s proprietary consumer panel and resulting data to deliver analytic insights to drive increased sales and improved marketing effectiveness

• Find a fruitful competitive space for our brand, both strategically and creatively

• Create a foundation for all brand communications

Daily and Monthly Responsibilities

• Conduct a comprehensive analysis of our current brand identity and positioning, as well as target audiences and competitive landscape

• Develop statistical models to evaluate the impact of different marketing tactics

• Work closely with company executives and high-level management  to create strategic brand positioning, an actionable marketing plan, and a rollout plan for the new brand with key performance indicators

• Work with senior management in the delivery of client engagements and associated outputs, supporting the team in day-to-day client management, project management and the development of high-quality client deliverables

• Develop and work with the team to establish future-facing insights, implications, and recommendations, delivering advice, making recommendations, and identifying and solving problems

Skills and Qualifications

• Master’s degree in marketing or related field

• 10+ years in a consulting role

• Experience with implementing cross-channel/multi-channel marketing strategies

• Demonstrated ability to keep client projects on plan and on budget

• Strong interpersonal writing and editing skills

• Strong leadership, communication, logic, innovation, and collaboration skills

Preferred Qualifications

• Flexible schedule

• Comfortable handling confidential information